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Acctrue Traceability Cloud

Global traceability one-stop service platform

Identification Cloud

Cloud coding platform, covering all coding service scenarios

Coding Cloud

Cloud code, GET product code to open a new way

Supply Chain Cloud

Supply chain lean management system，Full chain refined management expert

Terminal Cloud

Smart retail, millions of terminal online control

Marketing Cloud

How fast and good, brand code marketing easier

Code Data Center

Better understand the business of data integration analysis platform

All-in-one Ceries Product

A variety of integrated equipment, enterprise automatic packaging preferred

Labeling Machine Series

High labeling precision, fast speed, with a variety of functions

Production Line Series

Perfect for pharmaceutical, fast moving consumer goods, industrial products multi-industry application scenarios

Solutions

Why choose Acctrue Common Solution The Pharmaceutical Industry FMCG Industry Industrial Products Industry

Why Choose Acctrue?

Digitalization does not mean a choice, but the inevitable course of enterprise development!
The construction of traceability system constitutes the infrastructure of industry digitization!
Getting through the supply chain, connecting the terminal and reaching the consumer are the goal of industry digitization!
Real and reliable traceability data is the bottleneck of industrial digitization!
Establishing a unique code standard from the production source is the key to build the whole-industry chain digital system!
Digitization value: establish all-contact connection, gather all-scenario data, and enhance all-element value!

Chairman and President Xie Zhaohui

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Production Line Coding

Acctrue Cloud Coding Solution

Anti-Counterfeiting and Anti-Channeling Goods

"Skyeye" Intelligent Anti-counterfeiting and Anti-channeling Solution

Supply Chain Track&Trace

Supply Chain Traceability Solution

Consumer Marketing

Solutions for HappyScan B2C Digital Marketing

Trace & Track Solution for Medicines Produced in China

Unanimous choice of 3000+ domestic and foreign pharmaceutical companies

Pharmacy Precision Marketing

It is the first in China to open WeChat "Super Entrance”, helping pharmaceutical enterprises win the terminal!

Track & Trace Compliance Solution Based on GS1 Standard for Drugs Exporting to China

Customers: Xi'an Janssen, Pfizer, Amgen, Bojian and Gilead

Drug Serialization Based on GS1 Standard

Successfully implemented 100+ imported medicine production lines, rich experience making us more trustworthy!

Medical Device UDI

Helped 100+ equipment enterprises to successfully implement UDI

Food and Beverage

Customers: China Resources Snow Breweries, Yili, Mengniu, Guangming, Nongfu Spring, Pepsi Cola, Yuanqi Forest

Cosmetics

Customers: Dongfang Meigu, Johnson&Johnson Dabao, Ludeqing, Mr. Weimeng, Jin Baili

Building Materials and Home Furnishing

Customers: DAVCO, MACO, Oriental Yuhong

Energy Automobile Accessories

Customers: Hyva, Wharton Technology

Typical Cases

Acctrue College

Activity Center Content Center College Registration

Service Center

Service System Complaints / Request for Repair Common Problems

About Acctrue

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Solutions for Building Materials and Home Furnishing Industry

A digital service provider of one code for one item whole-industry chain traceability chosen by Davco, Maco and Oriental Yuhong, which is trustworthy owing to its specialty.

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Why choose Acctrue Common Solution The Pharmaceutical Industry FMCG Industry Industrial Products Industry

Building Materials and Home Furnishing Energy Automobile Accessories

Product traceability makes the quality visible and sensible and life more comfortable!

Building materials are the material foundation of construction engineering, and the quality of building materials directly affects the safety and durability of buildings.
The product quality and safety has always been a hot issue of concern to the public, and how to ascertain the causes and claim responsibility after product problems occur frequently is a critical need of consumers. The product quality traceability system thus came into being. Through collecting and recording the information of product during production, circulation, consumption and other links, the source can be checked, the flow direction can be traced, and the responsibility can be investigated, so as to strengthen the quality safety management and risk control of the whole process.

Are you experiencing the following pain points?

Prevalence of counterfeit and channeling goods

Prevalence of counterfeit and inferior goods and low-price channeling goods in the market seriously damages brand benefits and image

Lack of consumer trust

Due to the uneven quality of products in the industry, consumers generally lack of trust in the brand, and the brand urgently needs to improve the trust in products and sense of value!

Difficulty in channel control

Insufficient ability to control downstream channels, poor informatization and digitalization, and non-transparent supply chain

Difficulty in product marketing

Only rely on the natural flow of traditional channels, unable to reach key people, gather user groups, and realize the conversion of recycling repurchase

Solutions

Integrated management of anti-counterfeiting and anti-channeling traceability

Help building materials customers build an integrated management platform for product anti-counterfeiting, anti-channeling inspection and quality traceability based on one code for one item, and customize "electronic ID card" for each building materials product, so as to eliminate counterfeit goods, realize quality traceability control throughout the process from production to sales, and provide a variety of convenient query methods to make the product quality visible and reliable!

Accurate motivation for key person

With a variety of products as the touch point, the decoration foreman, store owners, workers, designers and other key user groups are accurately reached through a low-cost way based on one code for one item, and targeted design of digital marketing incentive strategy is provided in combined with the brand channel incentive policy, so as to quickly enhance the enthusiasm of key people to purchase, recommend and sell goods as well as brand loyalty.

Visual lean control of supply chain

Collect and trace the key business data of the product during the whole process from production to sales based on the "unique ID card", accurately control the quantity of flow, flow direction and flow rate of the product in real time, and realize the whole chain visual and refined management of the product in the raw material incoming, production and processing, warehousing logistics, terminal sales, and market consumption.

Personalized precise digital marketing

Provide brands with personalized digital marketing services of one product one policy, one batch one policy, one dealer one policy, and one order one policy through "traceability code + marketing code" on the basis of comprehensive control of product flow data, build accurate user portraits and help brands build a full-link closed-loop member marketing system of "attract new customer - transform - repurchase", to achieve continuous refined user operation and effectively improve user loyalty and marketing RO

建材家居行业客户案例

Davco (China), a wholly-owned enterprise founded in China by French ParexGroup in 1998, is a world-famous provider for special mortar solutions and coating products for the construction industry. Davco K11 waterproof paste, Davco color ceramic tile filler, Davco TTB ceramic tile adhesive and other products have won the trust of users with their reliable quality, and have become high-quality products in the Chinese market.

Challenges faced by Customer

Lawbreakers forge and imitate Davco products in a large number, strictly infringing on the legitimate rights and interests of the enterprise and consumers.

Non-transparent supply chain data, hoping to improve the channel terminal control ability

Single marketing means, hoping to carry out personalized marketing strategies for different regions and different products

It is expected to increase the attention of Davco official mini program in the target user groups and encourage key people to sell and recommend more goods

Solutions

Establish an ecological anti-counterfeiting system based on data security of "multiple correlation + multiple cross validation", to realize the visual and transparent control over the whole life cycle of products, crack down on counterfeiting and maintain brand value.

Connect the flow data and combine the marketing data with the flow data to provide the most accurate data service and realize the personalized marketing combined with the flow data.

Provide a complete code management scheme from the code assignment, activation, deletion and other links, connect the packing plant and production plant, and use the background, PDA, mobile phone mini program to operate, which is more convenient and safer

Build a full-link closed-loop member marketing system of “attract new customer - transform - repurchase", and continue to output high-value services in combination with mini programs and official account.

Project achievements

Big data anti-counterfeiting traceability

Establish a big data ecological anti-counterfeiting system by giving each commodity a unique "ID card number" based on one code for one item, and implement the whole life cycle traceability management of the products, leaving no way for counterfeit goods to hide, which effectively improves the market competitiveness of Davco (China) brand.

Private domain members increased by over 1 million

The digital marketing platform provides diversified and personalized consumer marketing capabilities and more accurate data services, helping the Davco mini program mall to attract new customers, improve the active degree of members, and achieve an increase of over 1 million fans in the official mini program within 8 months.

More customer cases

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